Escada is an international luxury fashion group founded in Germany by Margaretha and Wolfgang Ley. The name Escada means "staircase" in Portuguese. Escada represents modern elegance, cool glamour and sensuality. Starting in Munich in 1978, the company made a name for itself with distinctive colorful and patterned fashions. Escada Beauté was founded in 1990 and saw the release of its first fragrance, Escada Margaretha Ley, named for one of the company's founders. The fragrance division launched a series of successful fragrances for men and women throughout the 1990s and continuing in the 21st century. Escada fragrances, like the company's fashions, are notable for their bright packaging and unusual bottle shapes. The company's emphasis on youthful fruity-floral scents is credited by many with helping to establish fruity-floral as a new fragrance category. Escada produces fragrances today in conjunction with Procter and Gamble. Designer Escada has over 50 perfumes. The earliest edition was created in 1990 and the newest is from 2013. Escada fragrances were made in collaboration with perfumers Creations Aromatiques, Pierre Bourdon, Ilias Ermenidis, Dominique Ropion, Francoise Caron, Annick Menardo, Steve Demercado, Michel Almairac, Nathalie Gracia-Cetto, Laurent Bruyere, Richard Ibanez, Philippe Romano, Sophie Labbe, Francis Kurkdjian, Dorothee Piot, Jean-Louis Grauby and Bertrand Duchaufour. Escada fragrances capture the same ethos of luxury sophistication and joyful escapism as the clothing lines. The range includes a host of enduring classics as well as the pioneering and ever-popular summer editions